Run structured experiments across channels: hypothesis, metric, result, and scale/iterate/pivot.
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OnboardFlow. Test, measure, decide
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Completed
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Running
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Planned
LinkedIn DM: question-first vs value-first
Hypothesis: Question-first DMs get 2x more replies
7.2% vs 3.1%. question-first wins
Audit checklist: short (8 Qs) vs long (15 Qs)
Hypothesis: Shorter checklist has higher completion rate
72% vs 64%. short form wins
Cold email: pain vs curiosity subject line
Hypothesis: Pain-focused subject lines get higher open rates
48% vs 39%. 247 emails sent, 3 days remaining
Blog post with embedded ROI calculator
Hypothesis: Interactive content doubles time on page
Avg 3m 12s vs 1m 44s. tracking signups
Reddit AMA in r/humanresources
Hypothesis: AMA drives 50+ landing page visits
Partner webinar with Gusto
Hypothesis: Co-branded webinar generates 30+ qualified leads