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OnboardFlow. Hypotheses and results
VP People Ops will trade email for a free audit checklist
42 downloads in first week, 18% conversion to demo call
Cold LinkedIn DMs convert at 5%+ reply rate
7.2% reply rate, 3 demo calls from 50 messages
HR communities are a high-intent distribution channel
Posted in 3 communities, tracking engagement...
Comparison blog post drives organic search traffic
Published 5 days ago, monitoring impressions...
Webinar co-hosted with HRIS vendor drives 50+ signups
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Product Hunt launch generates 200+ waitlist signups
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2
Validated
2
In testing
2
Planned