PositioningGTM

Buyer Persona Editor

Detailed personas: demographics, goals, pains, buying triggers, and where they hang out.

OnboardFlow. Know exactly who you're selling to

JM

Jessica Martinez

VP People Operations · Primary buyer

Active

Age range32–45

Company size50–200 employees

IndustryB2B SaaS / Tech

Reports toCEO or COO

Team size3–8 direct reports

LinkedIn (daily)SHRM conferencesPeople Ops Slack communitiesHR Tech podcastsLattice / Culture Amp blogs

MT

IT Manager

Influencer

DK

CFO

Economic buyer

NR

New Hire

End user

Demographics100%

Goals & pains100%

Buying triggers85%

Channels70%

Objections40%

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